Job description
To develop and maintain marketing strategies to meet agreed LBS objectives and also to oversee all marketing, advertising and promotional activities, the school is in search of a talented professional to fill the role of Executive Education- Marketing Manager.

Reporting Relationship: Director, Executive Education

Job Responsibilities
Responsible for developing management reports on performance of each product to support decision making.
Develop and update marketing databank for accessibility and cross selling purposes.
Conduct surveys, analyse and monitor clients’ product preferences and demands
Monitor and report competitors’ activities and other environmental factors that could impact on business performance.
Provide industry report and make informed market forecast to support annual planning and field sales operations.
Responsible for managing the marketing budget and ensure execution of all marketing activities
Provide advice on branding of product brochures, flyers and other marketing communications materials.
Manage and coordinate all marketing, advertising and promotional activities.
Develop and implement marketing plans and projects for new and existing products.
Manage the productivity of the marketing plans and projects.
Monitor, review and report on all marketing activity and results.
Collaborate with Program Managers in analysis of product performance across time, provide informed insight on market dynamics and required strategy to respond to changes to improve marketing effectiveness
Any other specific or adhoc duty to be assigned by line manager from time to time

Desired Skills and Experience
Technical Skills
• Good knowledge of the Executive Education market
• Very good working knowledge of statistical tools
• Knowledge of product & channels development
• Knowledge of product cycle management
• Knowledge of market segmentation and branding

Minimum Qualification & Experience
Good first degree in a numerate discipline

Professional Qualification:
An MBA is an added advantage.

Cognate Experience:
Minimum of 4 years in Administrative or Marketing position with significant experience in Marketing Research, Business Development, Consulting or Brand Management. 


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