SOSACO NIGERIA (BRAND MANAGER)

Sosaco Nigeria Limited is a multinational FMCG company, makers of popular brands like Jago Instant Full Cream Milk Powder, Jago Sweetened Condensed Filled Milk, and Gino brands of Tin Tomato, Baked Beans, Sweet corn, Marrow fat peas, Curry, Matches, Mayonnaise, etc

Sosaco Nigeria is recruiting to fill the following position:

Job Title: Brand Manager

Reporting To: Head, Marketing
Work Location: Head Office, Lagos


Objective:
To support the Head, Marketing in developing, executing and evaluating annual activity plans for Company products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.
Financial scope: Responsible for managing marketing expenditure allocated to brands/products

Responsibilities
Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget
Brand plans: Execute approved marketing activities for brands/products, particularly below-the-line programmes. Plan, activate and monitor regular sampling programmes as appropriate for brands/products. Ensure core/major activities are evaluated and learning captures for future brand planning.
Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for brands/products. Provide market information with which to report on the performance of brands/products.
Competitor monitoring: Track competitor activities in the Dairy sector and assist the Manager, Brands Group, in developing response strategies to protect the position of company Brands..
Budget: Manage marketing budgets to execute annual activity plans for brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Head, Marketing.
Results: Execute below-the-line activities for brands/products and evaluate performance against activity objectives.

Requirements
Education
Minimum second-class Bachelor's degree from a reputable university, either in Nigeria or abroad.
Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.

Experience
3-5 years’ work experience in a reputable company, preferably FMCG, of which at least 2 must be in the Marketing function. Sales and/or Operations experience would be an advantage.

Knowledge
Interpreting data and information
Preparation of annual marketing/activity plans.
Development and execution of consumer and trade promotions and POS material
Third-party supplier management
Managing budgets and expenditure
Working in teams
Understanding of research techniques
Presentation skills
Microsoft Office suite – Word, Excel and PowerPoint
Skills & Personal Attributes
Self-motivated
Analytical
Articulate – verbal and written
Able to interact with a range of people (interpersonal skills)

Application Closing Date
18th July, 2014

How To Apply
Interested and qualified candidates should send CV to: hrteam.nigeria@sosaconigeria.com


Share this job now with friends on your Facebook, Twitter, Linkedin......Latest, most current jobs in Nigeria

Comments

Popular Posts