Marketing Manager urgently needed at Lenovo Nigeria-Lagos

Lenovo is the fastest growing major PC maker. The company climbed to number 1 in worldwide PC market share in July'2013.
Today, Lenovo is a global corporation with significant operations on six continents and operating in more than 60 countries and selling products in 160. Everyone at Lenovo takes great pride in our ability to attract top talent from diverse backgrounds and from around the world. We view our differences and diversity as a source of strength in building a collaborative culture that helps us achieve our goals.We have no world headquarters and, instead, have put in place a distributed management structure that places operational hubs in centers of excellence around the world integrating this talented, diverse group into a cohesive Next Generation company.

Job Title: Marketing Manager

Summary of the job
Drive awareness and positive perception of Lenovo brand within the PC segment into the defined markets. Implement the overall brand strategy, brand re-positioning, launch of new products and overseeing the implementation of all communication and brand materials
Plan and oversee the advertising and promotion activities above the line as well as below the line including media, print, electronic, and direct mail. Drive fact based and data driven activities
Drive country specific launch plans for all PC products and campaign activations. Work with selected partners and drive specific co-marketing activity
Support the quarterly demand generation campaigns within the defined markets to boost the market sell out initiatives
Accountable for driving the overall country segment marketing plans and ensure all marketing activities are executed within the prescribed timelines
Own and manage the overall marketing budget as well as the distribution of funds amongst the various sub segments. Ensure spend is maintained within the budget. Take corrective action as required to ensure all business objectives are met
Ensure all expense tracking is accurately managed

Bachelor's Degree in marketing or business, and 5-7 years related marketing experience. Experience in the PC, Telecom or FMCG industry preferred
Understanding of brand strategy and its relationship to the overall customer experience
Proven track record with driving campaigns and experience with a variety of consumer-oriented marketing channels, direct mail, print advertising.
Good knowledge of technology industry, in particular PC market
Experience of coordination of multiple countries is highly desirable
Ability to drive sales with creative marketing ideas and strategies
Analytical abilities and experience with interpreting large amounts of customer and financial data

Personal Attributes
1) Strong Business and Process oriented
2) Result oriented
3) Self-motivated with ability to take initiative
4) Good Team player
5) Ability to work both independently and as part of a team
6) Excellent communication skills
7) Ability to travel within the assigned Region
8) Graduate and Post Graduate


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