ES Africa-Our client is an internationally branded boardgames distribution company that offer customized products to the board games industry.
Job Title: Marketing Associate
Undertake market analysis to include details on the market characteristics (market size and growth - market trends and market attractiveness); competitor characteristics (product characteristics, competitor marketing strategies,sales force activities, pricing analysis).
Undertake strategic market planning analysis by identifying foreseeable threats to avoid and opportunities to pursue, environmental analysis, customers to serve,competitors to challenge, product characteristics on which the business will compete, market segmentation and product positioning analysis.
Conduct research on new and established markets, forecast changes in the market environment, seek and develop areas of business opportunities.
Analyse customer questions, identify trends and recommend appropriate actions to the Business Manager.
Work with Regulatory agencies to ensure that content of all promotional material is fully supported by the product Information and literature, and in accordance with the guidance offered by local and international codes of conduct.
Assist with development of advertising, public relations and all marketing communications to meet product objectives.
Support project teams on products development from inception to commercialization.
Support project team to define product vision.
Support sale and project teams in developing and defining business requirements for retention products.
Participate in cross-functional teams to execute product development plan.
Identify media outlets for press releases and promotions.
Enforce brand marketing guidelines in trademarks, logos, and publications.
Support development and tracking of marketing budgets.
Measure success of various marketing campaigns.
Support project team with organising promotional events
Helping to drive online traffic with web-related campaigns
Writing marketing content
Support client relationships
Writing reports and analysing data
BA, BSc, HND, MBA, MSc, MA
Method of Application
Qualified Candidates should forward CV and Application to email@example.com
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