Philips has been a leader in building and shaping markets with our meaningful innovations. We have always been guided by our passion to improve people’s lives - true to our vision of making the world healthier and more sustainable through innovation.
Job Title: Marketing Specialist
Responsible for local activation and Execution of marketing strategies and campaigns across (ATL, BTL, and PR) and develop detailed marketing plan for promotional activities and trade marketing for Philips Personal Health.
In-depth understanding of consumer and shopper insight to identify key promotional windows based on target consumers, and also manage advertising, promotion with internal and external PR team.
Maximize budget to achieve expected goals for the year
Increase brand awareness through social media campaign and other media platform.
Increase share of wallet for Philips personal health with tactical campaign and promotion
Execution of activation across high foot mall to create top of the mind awareness.
BA, BSc, HND, MSc, MBA
Method of Application
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