Monday, 30 May 2016

Marketing and Branding Officer Job at TGI Global

TDI Global is a multinational performance management company that helps position public and private organizations to achieve sustainable high performance. Our Executive Placement service adopts a new approach that puts the "right people on the right job". This complements our drive to building sustainable high performance organizations.

Job Title: Digital Marketing and Branding Officer

Job Field
Branding, Sales, Marketing, Advertising

Job Summary
Create digital marketing campaigns for online channels like websites, apps and social media websites like linkedin, Facebook and Twitter
Develop market research surveys and work with customers in focus groups
work with marketing and PR professionals to add digital media into current advertising campaigns
Brief other professionals such as web designers on advertising campaigns
Write engaging content for websites, email and social media
Design and write e-communications like e-newsletters and text campaigns
Improve navigation on a website to provide an excellent user experience
Make information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media
Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
Track the success of your marketing campaigns and present your findings to management
Keep your knowledge current and predict new digital marketing trends like video advertising

Job Requirement
Degree in Computer Science, Digital Marketing Communication, Internet Analytic etc
2-3 years in social media marketing,
2-3 in digital marketing communication
1-2 years in internet analytic
Experience with various internet-based analytic tools (Google, Survey Monkey etc)
Excellent communication (English spoken and written)
Demonstrated evidence of ability to create online marketing scripts, pictures and images
Excellent oral presentation/selling skills
Demonstrated skills in branding, market positioning and and marketing flair


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