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Job Title: Consumer Marketing Insight Manager
Develop learning plans to build key consumer & shopper insights, as well as to measure and evaluate the effectiveness of marketing programs for continual improvement and optimization
Develop and execute market research projects using both conventional and innovative methodologies. Activities include, but are not limited to, concept testing, product optimization studies, product positioning studies, communications exploratory, copy test, pack tests, consumer segmentation, brand health & equity, brand stretch studies and various qualitative techniques, including ethnography and consumer in-homes.
Manage research projects, including identifying objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings.
Conduct thorough and careful analysis of data, gather critical information, and effectively prioritize tasks and projects to deliver quality solutions.
Communicate insights from research through reports and presentations to marketing and sales/customer planning teams to ensure clear understanding of information.
Ensure the integrity and correct interpretation of all market research information.
BSc, HND, BA
Method of Application
Qualified Candidates should forward CV and Application to firstname.lastname@example.org May 2016
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