Monday, 5 September 2016

Brand Manager Role at Cadbury Nigeria Plc

Cadbury Nigeria Plc is a subsidiary of Mondel─ôz International, Inc, an American multinational confectionery, food and beverage conglomerate, employing around 107,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods Inc.

Job Title: Brand Manager

Job Description

  • Supports the execution of category activation marketing strategy/plan within the cluster/ market. The role leverage links between the cluster/market and the category. The role works closely with the Market Sales  teams to deliver plan through superior consumer and customer activation
  • Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon. 
  • Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s 
  • Implements the IMC programs, working with  BU category activation , agencies, and drive local adaptation of brand  communication 
  • Manage connection & media planning and buying locally
  • Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership  to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
  • Manages required investment, prioritization, resources and enablers in order to deliver category targets
  • Collaborates with the Equity &Innovation teams to develop  insight led and  strategically relevant communication that drive brand health and  category growth within the cluster/market
  • Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets 
  • Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
  • Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.

Qualifications

  • University degree in Marketing or applicable working experience
  • Excellent Knowledge of English language 
  • Strong PC literacy (Excel, PP)


Skills

  • Strong people management skills
  • Communication skills
  • Idea Leadership and Drive for Results
  • Handling Complexity, problem solving, analytical and conceptual skills
  • Business Acumen, Organizational agility 
  • Project leadership skills
  • Strong planning skills

Experience

  • Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
  • Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
  • In-depth understanding of consumer needs
  • Influencing senior stakeholders.


Location
Lagos

Closing Date: Not Specified

APPLY HERE

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