Monday, 28 November 2016

Marketing Communications Specialist at Sproxil Nigeria

Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning Sproxil Defender™ technology drives revenue and engages consumers at point of sale through brand assurance, fraud protection, and loyalty rewards.
Sproxil Defender™ is touted as the most-widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.

Job Title: Marketing Communications Specialist

Description

  • The Marketing Communications Specialist will be responsible for creating impactful marketing campaigns that generate new sales leads for the company to grow its revenue. 
  • We seek a self-motivated creative individual who will display great initiative and independence, together with strong organizational, relationship building and interpersonal skills.

Responsibilities
Branding & Communications:

  • Manage brand delivery and consistency across all markets for all product lines
  • Attract potential customers and maintain loyalty of existing customers
  • Create, update and manage all published content (images, videos and written)
  • Plan and execute campaigns for corporate promotions and new product launches
  • Establish, own and drive internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of a stronger connection to the company
  • Strategically promote the company’s products and services

Traditional Marketing:

  • Develop, refine and execute marketing goals and strategies
  • Design and execute marketing campaigns across all channels that enhance Sproxil's sales efforts
  • Design all marketing materials, website content, and publications. Ensure accuracy and compliance with the organization’s brand architecture
  • Set and meet internal and external marketing objectives
  • Conduct market analysis and research to identify trends and opportunities
  • Make presentations to the management on Marketing and Communications strategies and activities

Digital Marketing:

  • Execute social media strategies on behalf of the company through competitive research and target audience assessment
  • Device ways to monitor, measure and report on the impact of social media campaigns and effects on the business
  • Develop content for, and execute B2B e-mail and SMS marketing. Maintain the Sproxil Blog

Qualifications

  • A highly reliable individual with enthusiasm, creativity, and attention to detail is required, combined with excellent organization and communication skills. You will have these qualifications:
  • Degree in Marketing, Communications or related discipline
  • 3+ years experience in Strategic Marketing and Communications
  • Expert skills using social media platforms such as Facebook, Instagram, LinkedIn, YouTube and Twitter
  • A good team player and self-motivator
  • Good creative skills and ability to work independently
  • Excellent written and verbal English language communication skills
  • Good attention to detail and accuracy
  • Sound knowledge of Web and digital marketing technologies (HTML, Google Analytics, SquareSpace, Adwords, BenchMark)

Location: Yaba, Lagos

Closing Date
Not Specified.



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