Area Sales Manager at Universal Careers Limited

Universal Careers Limited is a Human Resource agency founded to help exceptional candidates and international clients who are interested in living and working in the biggest economy in Africa - Nigeria. Good clients and excellent candidates go hand in hand and the mix of the two is absolutely essential for success, it is all about people.

Job Title: Area Sales Manager


  • The Area Sales Manager (ASM) will report directly to the Chief Commercial Officer and is primarily concerned with ensuring that there is high sales turnover in areas covered and ensuring integrated commercial success of the organization. 
  • The ASM will carry out sales activities within a specified geography, leading a team of Sales Officers/ Field Officers while also keeping a watch on the Distributor's Merchandizers. 
  • The responsibilities of the ASM includes strategizing, planning and ensuring that he lead, motivate, direct and review his team to meet the company's sales target/objectives. 
  • ASM takes care of volume targets and category targets, manage primary (to Distributors), secondary (to Retail Outlets) and enable tertiary sales (to end Consumers through merchandising, display and on-ground visibility).
  • The ASM will act and think as a leader and will align the region values while inspiring confidence and generating excitement, enthusiasm and commitment towards the mission.


  • Generation of Primary, secondary sales and ensuring primary according to secondary plan build-up
  • Fixing the norms according to sales plan
  • Developing Distribution channel (General Trade/ Traditional Trade)
  • Territory Development and achieving coverage target.
  • Close monitoring and relationship with Distributors and their manpower, with full quality ensured
  • Reviving and instilling brand awareness in coverage area
  • Cost controls and improving cost efficiency.
  • Monitoring channel payment.
  • Timely liquidation of old stock (slow-moving)
  • Accountable for any liability of spoil stock due to aging/ expired stock.

People Development

  • Review, Governance and Training/ Counselling of Sales Representatives and Sales Officers
  • Guide and Motivate to ensure better productivity & morale
  • Develop skills for subordinates through on-the-job coaching in the field

Reporting and Feedback

  • Daily sales reports in time
  • Feedback reports of new launch products
  • Immediate feedback of competitors- activity.
  • Presenting monthly meeting reports.

Requirements/ Skills

  • Strong experience selling pasta, noodles, oil or tomato paste products.
  • Strong traditional trade network.
  • Strong Process knowledge of sales operations
  • Ability to manage teams with a minimum of 7 years' relevant experience of which 3 years' should be as an Area Sales Manager
  • Good influence, selling skills, promotion planning, trade spend management
  • Ability to foresee future requirements keeping in mind the changing organization needs.
  • Ability to do multi tasks and be comfortable with some ambiguity.
  • Accuracy – Ability to perform work accurately and thoroughly.
  • Very strong Demonstrated Sales & Distribution ability
  • Must have managed a team of company-payroll employees in sales.
  • Must have managerial experience from the FMCG industry
  • Fluent in English & Local Language
Location: Lagos

Closing Date 
Not Specified 


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