Brand Managers at OutsideInHR Limited

OutsideIn HR Limited was birth from this realization - "you’ve got to find what you love…this is true for your work as it is for your lovers' - an excerpt from Steve Jobs famous Stanford commencement speech. Thanks Steve - who would have known how far reaching the impact of a commencement speech could go

Job Title: Brand Manager


  • Based in Lagos, the Brand Manager reports directly to the Market Manager Nigeria, Benin, Togo and is responsible for:
  • Developing and implementing annual brand plans in accordance with global strategies
  • Establishing good working relationship and developing strong customer and sales relationships
  • Providing clear consumer insights (consumer needs, segmentation and value proposition)
  • Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives
  • Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts
  • Building and activating the respective brands in the trade (planning and executing tailored events, promotions)
  • Developing and implementing activities to recruit new consumers in close cooperation with sales teams
  • Managing and controlling Brands budgets and promotions to ensure optimal allocation of expenditure
  • Monitoring and evaluating key programs with recommendations for future action
  • Managing local advertising creative development and ensuring optimum media schedules
  • Leading local promotional development (objective setting, implementation and post-evaluation)
  • Developing PR plans, setting objectives and ensuring post evaluation
  • Ensuring that local PR activities and messages are in line with brands strategies
  • Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.
  • Leading, developing, motivating and coaching an Marketing & Events Support:
  • Setting SMART objectives
  • Evaluating performance
  • Managing and controlling budgets (Travel & Expenses, Free bottles and company tools…)
  • Guarantying that direct report is operating at all time with high level of integrity
  • Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity.

Location: Lagos, Nigeria

Closing Date
Not Specified.



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