Saturday, 18 March 2017

Marketing Contact Data Program Lead at Oracle Nigeria

Oracle provides the world's most complete, open, and integrated business software and hardware systems, with more than 370,000 customers including 100 of the Fortune 100 representing a variety of sizes and industries in more than 145 countries around the globe.


Job Title: Marketing Contact Data Program Lead

Description

  • Leads the Contact Data Program for Region (EMEA/APAC)
  • We are seeking an outstanding individual to programme manage the entire Contact Data Program for the region (EMEA or APAC). Contact data entails contactable details for customers and prospects and is critical to achieving business goals by supporting outreach to target market segments.
  • To deliver continued high quality contact data as per the requirements of the business, this role will require extensive Stakeholders interactions and management across the business (Sales, Business Development Group & Marketing) as well as with Vendors and Marketing Shared Services.

Responsibilities
This individual will be an experienced Project Manager or Program Manager with an understanding of contact data and Accounts:
  • Liaise with Business Stakeholders in Sales (Field, Oracle Digital Prime, Applications, Technology), Business Development Group and Marketing to understand requirements around contact data for markets, segments, Personas & Line of Business
  • Execute on the requirements working with Vendors, Marketing Shared Services & Contact Data Analysts
  • Scan vendor landscape for new capability and maintain market wise vendor lists that together with regional vendors provide maximum impact
  • Setup local vendor partnerships to deliver contact data with a focus on KPIs, SLAs & cost effectiveness
  • Report & manage vendor performance to extract maximum ROI from investments
  • Report on overall results of contact data program. Clear & regular management & Stakeholder communication around results, the benefits and progress of initiatives
  • Track progress over time of contact data health
  • Assess levels of engagement with audiences & how often contacts are used
  • Own data cleansing for region, working with Marketing Shared Services & vendors to update & maintain contact data information in the Marketing Database
  • Support initiatives to enable better Rep access to contact data through Oracle systems
  • Manage audience management process for region to determine who the Approvers should be
  • Provide inputs for broader communication of program, objectives, progress, results & timelines
  • Provide enablement & communication material, as required, to Sales & Business Development Group to drive contact creation & optins through Reps

Requirements 

  • Running transformative change programmes in a virtual environment (e.g. leading large scales contact data sourcing initiatives)
  • The delivery of Marketing campaigns preferred
  • Project and Programme Management
  • Working in a multicultural team
  • Working and influencing  senior management and different functions / lines of business
  • Working with and reporting progress to Senior Management (up to VP)
Skills 
  • Engaging Virtual Teams & managing Stakeholders
  • Passionate about best in class customer experience and delivery
  • Embracing and Leading Change in a complex fast moving environment
  • Working Globally and in multi cultural environments
  • KPI tracking and reporting
  • A collaborator, partner and influencer with Sales, BDG and other supporting functions across all levels of the respective organizations.
  • Strategic thinking and attention to detail
  • Communication at all level of the organisation

Location: Lagos, Nigeria, Occasional travel may be required

Closing Date
Not Specified.



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