Marketing Executive at Fosad Consulting

Fosad Consulting - We are a business support services firm with offerings in Human Resource Management, Expatriate and Allied Services, and Estate Management. Our client, a pace setter in the insurance Industry is seeking to hire a talented Marketing Executive.


Job Title: Marketing Executive

Description 

  • This role manages marketing unit, develops and ensures implementation of a marketing strategy.
  • This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years.

Responsibilities 

  • Provides detailed input and assists in the compilation of Company and BU's strategy.
  • Takes accountability for overall marketing strategy.
  • Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies.
  • Devices marketing strategic plan and ensures implementation.
  • Devises and implements marketing plans for customer segments.
  • Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.
  • Oversees implementation of all internal and external communication plans in consultation with BU's.
  • Devises brand integrity in the organisation through communication brand governance within the organisation.
  • Manages staff and aligns staff performance contracts to business plans.
  • Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
  • Manages key external relationships as required, i.e. government, media etc.

Key Result Areas
Communication

  • Oversees implementation of all internal and external communication plans in consultation with BU's.
  • Devises brand strategy to position company as a leader in the financial services industry.
  • Ensures brand integrity in the organisation.

Marketing Service Management:

  • Individually accountable for marketing strategy through others over a 1-2 year period.
  • Provides detailed input and assists in the compilation of business strategy. 
  • Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies.
  • Devises marketing strategic plan and ensures implementation.
  • Devises and implements marketing plans for customer segments.
  • Defines performance parameters (including balanced scorecard) and measurement for area under supervision.
  • Drives operational excellence throughout area of supervision.

Stakeholder Management:

  • Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
  • Manages key external relationships as required in the business, government, media etc.

Team Effectiveness

  • Individually accountable for staff time, tasks and output quality, over periods of up to a year.
  • Balances own priorities with directing and motivating others.
  • Plans and assigns work over periods of 3 months to a year.
  • Guides and directs staff to achieve operational excellence standards.
  • Creates a climate for optimal performance.
  • Manages performance.
  • Selects potential staff to sustain customer / client service delivery.

Qualifications

  • Relevant tertiary Marketing qualification. .
  • Min. 15 years’ experience
  • Insurance industry experience an advantage but not critical
  • Excellent Communication & Presentation skills
Location: Lagos

Closing Date
Not Specified 



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