Digital Marketing Specialist at Adexen Recruitment Agency

Adexen Recruitment Agency - Our client, a large company operating in West Africa, specialised in the importation and distribution of fast moving consumer goods for the best multi-nationals in the world. We are recruiting to fill the position below:


Job Title: Digital Marketing Specialist

Description

  • The Digital Marketing Specialist is responsible for all aspects of the company’s brand initiatives across digital media platforms.
  • Creating, executing and controlling integrated digital marketing initiatives. Come up with innovative, compelling digital marketing concepts, develop and implement digital brand marketing campaigns in close collaboration with the brand team.
  • Develop and execute local digital marketing ideas in close collaboration with the respective Specialist in Sports, Culture, Communications, Brand, Consumer Collecting and Trade Marketing.

Responsibilities

  • Develops and delivers a well rounded digital marketing plan for key brand properties which is aligned with the advertising plan together with the Digital Manager and the Country Specialists
  • Develops and implements great stand-alone digital ideas that engage consumers with the product / brand on different digital platforms
  • Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies, seeks out new opportunities and applies them to the strategy in alignment with the local team
  • Benchmarks best practice examples in and outside the world of relevant advertising digital media activities
  • Plans, executes and analyses all digital marketing activities on the local market
  • Creates and/or adapts concepts
  • Briefs digital agencies
  • Develops a cross marketing plan (own, earned, paid)
  • Aligns embedding into social campaigns and own channel activities with local team/Digital Media Manager
  • Monitors effectiveness and results
  • Reports to stakeholders on projects, planning and results

Qualifications

  • University degree in Marketing, Communications, Computer Engineering and/or a related discipline
  • Minimum 4 years work experience in the digital field, preferably as a Digital Media/Interactive Marketing manager or Digital Brand Manager
  • Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired
  • Excellent understanding of paid/earned/owned media landscape and in deep knowledge of marketing and advertising trends and opportunities in Digital
  • Excellent know how of brand marketing, digital campaigns across owned, paid and earned media
  • Excellent organisational and project planning/management skills coupled with the ability to work in a self-directed manner
  • Experience in campaign reporting
  • Ability to work and build relationships with a range of partners, stakeholders and external contractors
  • Ability to influence and advise wider team
  • Highly efficient and effective project management and organisational skills
  • Fluent in written and spoken English

Location: Lagos

Closing Date
Not Specified.



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