Baobab Microfinance Bank is the leading digital financial inclusion group focusing on serving individuals, micro and small businesses in Africa and China. Our mission is to unleash the potential of our clients offering them simple and easy to use financial services. Founded in 2005 as Microcred, today Baobab has over a million customers and 3,800 employees operating in Burkina Faso, China, Democratic Republic of Congo, Ivory Coast, Madagascar, Mali, Nigeria, Senegal, Tunisia and Zimbabwe.

Job Position: Copywriter

Job Location: Yaba, Lagos

Job Responsibilities

  1. Develop creative and persuasive content for various marketing and advertising campaigns, including social media, direct mail, email, print, and video scripts.
  2. Collaborate with other teams such as graphic designers, and communications managers to ensure that all output meets the goals and objectives of the campaigns.
  3. Research and analyze target audiences and create content that effectively communicates with and resonates with them.
  4. Proofread and edit all written content before submission to ensure grammatical accuracy and brand consistency.
  5. Stay informed of the latest advertising and marketing trends and strategies to ensure the company remains at the forefront.
  6. Ensure all content adheres to copyrights, laws, and regulations.
  7. Create company literature and other forms of communication.
  8. Design and launch email marketing campaigns
  9. Assist in coordinating conferences, trade shows, and press interviews

Job Requirements

  1. Bachelor’s Degree in Marketing, Advertising, English, Journalism, or related field.
  2. At least two years of experience in copywriting, preferably in marketing, advertising, or related fields.
  3. Strong writing skills with excellent attention to detail.
  4. Excellent communication and interpersonal skills, with the ability to work collaboratively with other teams.
  5. Ability to manage multiple tasks and projects simultaneously and deliver high-quality work on time.
  6. Ability to speak and translate in French will be an added advantage


  1. Private Health Insurance
  2. Pension Plan
  3. Paid Time Off
  4. Work From Home
  5. Performance Bonus
  6. Training & Development

Application Deadline
7th April, 2023.

How to Apply
Interested and qualified candidates should send their CV to: ng.recruitment@baobabgroup.com and Copy: yadelaja@baobabgroup.com using the Job Title as the subject of the mail.

Tagged as: Banking, Social Media