Digital Marketing Officer at Primera MFBank

Primera MFBank, your partner for growth, is a fully licensed technology-driven finance platform that offers financial solutions to businesses and individuals. Anchored by a strong balance sheet and an experienced, hands-on management team, we enhance financial inclusion by offering a suite of financial services to meet the needs of clients.

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Job Position: Digital Marketing Officer

Job Location: Victoria Island, Lagos

Job Description

1. Develop the monthly content plan for social media engagement across all online channels.
2. Carry out customer data analytics across the various online channels to keep the Bank abreast of current trends, keep in touch with customers changing behavior and align the Bank’s engagement activities accordingly.
3. Manages marketing and awareness campaigns across the bank’s online and offline platforms to ensure our products and services achieve market -visibility and top-of-mind awareness.
4. Manages the administration of the Bank’s website by ensuring correctness, relevance, accuracy, and brand consistency of information.
5. Content writing/development for dissemination on the Bank’s platforms.
6. Creates strategies to drive traffic to the bank’s online and digital channels.
7. Manages the team’s departmental budgets as it relates to Public Relations and Digital communications and monitors compliance to budget to optimize costs, while delivering solutions of high impact.
8. Prepares detailed product and marketing reports for Management meetings.
9. Performs other duties as may be assigned by the Chief Client officer.

Key Performance Indicators

• Drive Quality and cost-effectiveness of internal and external communications efforts.
• Growth in followership and engagement across the Bank’s social media platforms in line with set targets.
• Growth in web searches for the Bank and hits on our website in line with set targets.
• Drive Monthly Website Traffic in line with set targets.
• Grow Sales Conversion Rate (SCR) for Call-to-Action Content in line with set targets.

Job Requirements

1. A good First Degree in Humanities, Social Sciences, Administration, or any related field.
2. Minimum of 3 years of operational experience in Digital Marketing
3. Experience in the Financial Services Industry is an added advantage

Required Skills & Competencies:

1. Target-driven and results-oriented.
2. Possess excellent communication, written, and presentation skills.
3. Demonstrates exceptional strategic thinking and planning abilities.
4. Self-starter with mature analytical skills and the ability to work under pressure.
5. Innovative and forward-thinking, with a track record of executing new ideas.
6. Must be technology and media-savvy.
7. Creativity & innovation with an exceptional eye for details.
8. Excellent Media Relations and engagement skills.

Application Deadline
29th August 2022.

How to Apply
Interested and qualified candidates should:
Click here to apply online