Willers Solutions Limited – Our client, a reputable firm in the QSR Sector is recruiting to fill the position below:

Job Position: Marketing Manager

Job Location: Lagos

Job Responsibilities

  1. Leads marketing strategy via the development of annual and long-range marketing plans to drive increased sales by driving awareness, trial, average spend and purchase frequency/loyalty. Leverages successful marketing plan elements/programs from international and local markets as well as recommends new marketing programs to meet the evolving needs of the brand and improve the effectiveness of marketing plans.
  2. Leads marketing and operations teams in the development of annual and long-range product innovation plans to drive increased sales. Leverages successful product development to improve menu effectiveness.
  3. Develops and supports marketing efforts in developing marketing materials/artwork or localizing materials to support marketing/product programs.
  4. Develops marketing/product calendars and marketing support materials to ensure adherence to the brand standards.
  5. Leads local execution of product innovation plans including assisting with product ideation, reviewing product options, liaising with corporate resources to support local development and approving all new products.
  6. Leading partnerships and relationship management with corporates, partners, influencers and organizations.
  7. Develop local Store Marketing programs/events to support the annual marketing plan and drive awareness of key marketing plan elements outside the store.
  8. Assists the International leadership team in conducting periodic market business reviews to improve Franchisee effectiveness and profitability.
  9. Support Sales and Events team and 3rd party agency partners in the development of new market/new store opening plans to drive brand awareness/affinity and ongoing sales. Leverages learnings from other markets/competitors to improve the effectiveness of opening plans.
  10. Leads local development of marketing materials/artwork and localizing materials to support opening activities.
  11. Develops and align local opening plans and marketing support materials to ensure adherence to brand standards.
  12. Conduct periodic market reviews to evaluate the effectiveness of opening marketing programs and makes recommendations to management on how to improve programs for future openings.
  13. Ensures proper execution and adherence to brand strategy and brand standards.
  14. Develops Franchisee marketing materials and approves with Management and Operations to optimize communication impact and effectiveness of materials.

Job Requirements

  1. Bachelor’s Degree in Marketing, Business, or a related field
  2. Demonstrated experience of 4+ years in marketing management, preferably within the QSR or hospitality sector.
  3. MBA or advanced degree is a plus.
  4. A profound understanding of the QSR and hospitality industry and its trends.
  5. Proficiency in digital marketing tools and platforms (Google Analytics, AdWords, social media advertising, email marketing, etc.).
  6. Exceptional written and verbal communication skills.
  7. Innovative thinker with the ability to generate creative marketing ideas.

Application Deadline
25th October, 2023.

How to Apply
Interested and qualified applicants should forward their CV to: recruitment@willerssolutions.com using the job title as the mail subject.

Tagged as: Marketing