Zabira Technologies is a fintech company that launched officially August 2019. Inspired to create fast payment solution and easy exchange of cryptocurrencies, the CEO Issac John, started the company with innovative ideas & problem solving paradigm which further gave birth to the existence of a world-class financial technology.

Job Position: Product Marketing Manager

Job Location: Ikeja, Lagos

Job Responsibilities

  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email and display advertising campaigns.
  2. Design, build and maintain our social media presence.
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  4. Identify trends and insights, and optimize spend and performance based on the insights.
  5. Brainstorm new and creative growth strategies.
  6. Plan, execute, and measure experiments and conversion tests.
  7. Collaborate with internal teams to create landing pages and optimize user experience.
  8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  9. Instrument conversion points and optimize user funnels.
  10. Collaborate with agencies and other vendor partners.
  11. Evaluate emerging technologies.
  12. Study company products.
  13. Translate technical details into benefits for the user.
  14. Follow and analyze market trends to position products.
  15. Develop product marketing strategies (pricing, advertising, product launching).
  16. Craft compelling messages across marketing channels (landing pages, ad campaigns).
  17. Work with various teams (design, content, acquisition, product, sales) to implement strategies.
  18. Test marketing product features, releases and ad copy
  19. Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  20. Any other duty that might be assigned.

Job Requirements

  • Candidates should possess a Bachelor’s Degree qualification.
  • 5 – 7 years work experience.

Application Deadline
24th November, 2022.

How to Apply
Interested and qualified candidates should send their CV to: hr@grip.ng using the Job Title as the subject of the mail.

Tagged as: Marketing