Sunlight Resources Limited is a Food & Snack Production Company situated at Mushin axis of Nigeria, who has been in business for more 16 years. A business venture between father and son, Fun Snax began way back in 2005 when the dynamic duo first launched their light and fluffy cheeseballs, in their hometown of Lagos, Nigeria.

It was thanks to the success of these cheesy snacks that the pair then went onto design and craft new products for the range. Spending hours obsessing over new and exciting flavours, Fun Snax soon saw the launch of the brand’s ever-popular potato chips and their tangy shrimp cracker

Job Position: Area Sales Manager

Job Location: Oshogbo, Osun and Sokoto

Job Description

  • A client manufacturing company located in Lagos, into Food production is seeking to hire Four Area Sales Manager, two in North Region and two (2) in Oshogbo Pan Nigeria.

Job Responsibilities

  1. Develop and provide weekly/monthly sales forecasts for your area, in line with the Annual Business Plan (ABP), to the Regional Sales Manager (RSM) and agree on sales and marketing targets for the period with the RSM.
  2. Allocate weekly/monthly targets to the sales representatives, including overall sales volumes, category mix, product availability, and visibility standards.
  3. Drive sales in the region through the sales team to ensure that all sales, availability and visibility targets are met.
  4. Enforce minimum drop volume standards for different categories of customers to eliminate “stock out” situations.
  5. Conduct extensive market mapping and develop comprehensive route plans, with the SRs, for maximum secondary channel coverage within the assigned region.
  6. Ensure that sales representatives make a minimum of 25 calls per day in the secondary channel as per agreed route plans. Track actual calls versus calls scheduled and productive calls versus actual calls made. Coach and correct as needed.
  7. Propose and implement trade promotions and marketing activities and identify channel expansion opportunities.
  8. Ensure that all trade promotions and marketing activities in your area are aligned to ABP and executed with speed and within budget. Provide feedback on the effectiveness of all such activities to the RSM as per the approved reporting format.
  9. Ensure that all costs incurred are within approved budget. This includes the cost of promotions, secondary freight, and manpower.
  10. Monitor and control POS/promotional materials cost through optimum utilization.
  11. Identify and recruit distributors in your area and ensure healthy ROI for all such primary channel partners by maximizing secondary channel sales in their territories.
  12. Monitor distributors’ turnover and stocks on a daily and weekly basis to ensure that all our SKUs are available and that the distributors reach their monthly agreed targets.
  13. Develop and execute action plans in case a distributor falls behind on the monthly target.
  14. Monitor the distributors’ storage practices and facilities to ensure zero spoilage.
  15. Develop strong relationships and close collaboration with all distributors in your area to maximize their sales performance and prevent attrition.
  16. Encourage distributors to invest in delivery infrastructure to drive timely fulfillment of all secondary channel orders.
  17. Devise and recommend appropriate incentive schemes to assist distributors in developing their delivery infrastructure.
  18. Any other duties as directed by the RTM/RSM/ZM.

Job Requirments

  • Minimum educational standard: OND / HND / B.Sc in Business Administration, Sales, Marketing, and any relevant field.


  • Minimum Working Experience: three years and above.

Job Requirements, Skills & Attitude:

  • Experience in Sales of Food & Snacks Products is paramount.

Job Specification:

  • Must live within close proximity or ready to relocate.
  • Must be ready to Travel within 100 % & Travel with the country: 50 %.

Application Deadline
2nd January, 2023.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@srlng.com using the Job Title “ASM Sokoto” or “ASM Oshogbo” as the subject of the mail.

Tagged as: Marketing, Sales