Overview

Darn Technologies is an Ecommerce empire dealing with the listing, sales, rental of oil field equipment, heavy-duty equipment, construction equipment and all other types of equipment; as well as service delivery.

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Job Position: Social Media / Digital Marketing Manager

Job Location: Port Harcourt, Rivers

Job Description

  1. If you live and breathe digital marketing, we want to talk to you. We are looking for a Social media/ Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  2. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
  3. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Job Responsibilities

  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Design, build and maintain our social media presence
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  4. Identify trends and insights, and optimize spend and performance based on the insights
  5. Brainstorm new and creative growth strategies
  6. Plan, execute, and measure experiments and conversion tests
  7. Collaborate with internal teams to create landing pages and optimize user experience
  8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  9. Instrument conversion points and optimize user funnels
  10. Graphic design for social media content
  11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements

  1. BS Degree in Marketing or any related field
  2. Certification from any well recognized Digital Academy is an added advantage
  3. Proven working experience in digital marketing
  4. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  5. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  6. Experience in optimizing landing pages and user funnels
  7. Experience with A/B and multivariate experiments
  8. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  9. Working knowledge of ad serving tools (e.g., DART, Atlas)
  10. Experience in setting up and optimizing Google Adwords campaigns
  11. Strong analytical skills and data-driven thinking
  12. Up-to-date with the latest trends and best practices in online marketing and measurement

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Graduate, Social Media